Nils Wollny is the CEO and co-founder of Holoride, a Munich-based deep tech startup building the next generation of in-car experiences by fusing extended reality (XR), motion data, and vehicle intelligence. Spun out of Audi in 2018, Holoride has gained global attention for pioneering the concept of “Elastic Content” — immersive media synchronized with real-time car movement.

A thought leader at the intersection of mobility, tech, and storytelling, Wollny has led Holoride from early vision to global launch, navigating the complexities of OEM partnerships, hardware/software integration, and consumer adoption. His background in digital strategy and innovation — including senior roles at Audi and thjnk — gives him a unique edge in building category-defining products and PR narratives.

Nils actively mentors early-stage founders, particularly those navigating high-stakes pivots, branding challenges, or emotionally demanding entrepreneurial moments. For mobility and deeptech founders, his insights on resilience and positioning can be game-changing.