Javier Darriba is a distinguished Spanish entrepreneur and investor who has made significant contributions to the digital product experience landscape. As the co-founder and former CEO of UserZoom, he led the company to become a leading platform for user experience insights and research, serving Fortune 500 companies worldwide. After successfully leading UserZoom to its acquisition by UserTesting, further strengthening the company's position in the user experience research market, Darriba transitioned to venture capital, joining Encomenda VC where he leverages his operational expertise to support the next generation of ambitious founders, with a particular focus on SaaS, digital transformation, and user-centric technologies.