James, Board Member & CMO of Advanced Airport Equipment and Marketing lead at signageOS, has over three decades of entrepreneurial b2b marketing experience. He holds an MA in International Marketing from Brunel University and a BA (Hons) Business Studies (First Class) from Birmingham City University. He also has a number of professional qualifications including a post-graduate Diploma in Marketing. James recently completed the Non-Executive Director programme at INSEAD. He has extensive strategic and operational experience in founder led scalable Czech ventures (AVG, Brand Embassy, Kentico…). James also remains an active founding Mentor for the Marketing Academy.