Alexandra is the visionary founder and CEO of Profimed, a leading Central European premium wellness company. What started in 1997 as a small stall at dental congresses quickly evolved under Alexandra’s leadership into a multi-country retail network distributing top-tier oral hygiene brands like TePe, Curaprox, Sonicare—and later boutique wellness and longevity products across the Czech Republic, Slovakia, Hungary, Poland, and beyond.

More than just a retailer, Alexandra has strategically positioned Profimed at the intersection of lifestyle, health, and trust. She extended her brand’s mission to include postpartum care and nutritional supplements, reflecting her belief that personal wellness is lifelong and multifaceted. This trust-first approach, honed over decades, resonates deeply with modern consumers who value transparency and curation.

Alexandra’s ambitions go far beyond commerce. She has embedded science and public good into the core of her professional identity—through partnerships with the prestigious Neuron Foundation (board member since 2021), championing university-endowed “science chairs,” and spearheading tech incubators aimed at commercializing Czech research  . She is also co-founder of Nadace Žárovky, empowering young professionals in civic engagement. As an ambassador for the National Theatre’s CHAIRity initiative, she bridges culture, business, and community, consistently advocating for philanthropy in entrepreneurial success  .

Her efforts have earned her significant recognition: she was named EY Entrepreneur of the Year for the Central Bohemian region in 2017 and took 2nd place in the Forbes/HN “Top Women of Czechia” rankings in 2022. She’s also consistently featured among the most influential Czech women